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Asia Giles

  • Experiential
  • Digital + Social
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  • About

Devils- Hughes Brothers

“Bigger Goals”

We believe success should be a starting point for even greater achievements. It’s how we help customers meet their financial objectives and move on to bigger goals.

Our partnership with the NJ Devils’ Jack and Luke Hughes reflects that, as both athletes reach new heights in the NHL: one as a highly touted rookie, and the other as a superstar who has become the face of the Devils franchise.

Delivered via social media as part of the “Now What?” campaign, our “Bigger Goals” videos use the stories of Jack, Luke, and their parents as object lessons on how our customers can take their financial life to the next level.

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“Moving on to Bigger Goals” Hughes Brothers :60
“Luke” :30 Prudential "Now What"
Jack Hughes Jersey Giveaway
Jack Hughes Jersey Giveaway

Hockey fans love Jack Hughes, and they came out in droves for a shot to win his autographed NJ Devils jersey.

Financial Education
Financial Education

All social media executions connected readers to this hockey-themed article, which elaborates on planning and financial goals. Users can also arrange to speak with a Prudential financial professional.

AR Experience-Become a Devil

Ever dreamed of being a NJ Devil? Now you can join the team! In arena or at home, fans can create a custom player card featuring themselves in one of (4) four official NJ Devils jerseys with official Prudential locker room or arena backgrounds.
Printed on-site or shared socially, your NHL hockey card will make you feel legit with friends and family. www.RocktheExperience.com

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QR code used to get printed cards at kiosk
QR code used to get printed cards at kiosk
Printing kiosk at Prudential Center
Printing kiosk at Prudential Center

Kiehls

Kiehls has always provided a superior brand experience. From the beautifully designed apothocary theme to the trusted lab coat specialists, you were always offered to smell, feel, and sample the products firsthand.

The Kiehl’s "experience" site brings that in store feeling to online. Starting with a motorcycle ride to the store, you are welcomed inside where the shelves come to life- rearranging themselves depending on your answers.

You can virtually discover products through a sensory experience and connect with the in-store experience without leaving your house.

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Tools & Animations

When open enrollment comes around, we learned that most employees don’t really understand their workplace benefits. We created 3 tools that use storytelling to walk you through the possible scenarios of life. Now, you can finally understand how these products help when life doesn’t go your way.
A Day at the Beach With the Unlucky’s- an accident prone family
I Can Live With That- hospital insurance for the positive thinker
Bad News, Good News- show the brighter side of critical illness

Animation created in partnership with Media Monks

Pop-up book animation by Haus

Because Life Happens- Voluntary Benefits Tool
The Wellness Effect™ Pop-up
Prudential presents: The World of Not-So-Usual Scholarships

Prudential.com

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Vichy

The Vichy Experience offers a captivating journey through the brand's rich history. It begins with an immersive volcanic water video, which then pans out to unveil a vibrant tabletop centerpiece.

Clicking on any section initiates a dynamic zoom and rotation, unveiling its contents in a way that feels like navigating through a three-dimensional space.

The Vichy Experience provides insights into Vichy's heritage and uncovers a world of wonders waiting to be explored!

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Who Deserves Excedrin the Most Sweepstakes

All kinds of people suffer from headaches, but who really is the biggest sufferer? This sweepstakes lets the community finally decide- 16 pairs face off each day until a final category is picked.

Instant daily prizes along with voting entries give each participant and better chance at the grand prize of a island getaway.

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Theraflu "Where's FLu" App & "Flue Freedom" Sweepstakes

What better way to stay healthy then by avoiding the flu? The Where's Flu app does just that. By geolocating you and using info from the CDC and Google search, it is able to tell you specifically where the flu is the highest.
Facebook connect and you can warn your friends nationwide and share the flu facts and tips to keeps everyone from getting sick.

To reward users for staying healthy and spreading the word about flu prevention, visitors could enter the "Flu Freedom Sweepstakes" to win an amazing trip, along with $100,000 to celebrate any way they wished.

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Devils- Hughes Brothers
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Become a Devil AR Experience
A Ride to Kiehls
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Kiehls
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Tools & Animations
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Prudential.com
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Vichy
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Excedrin
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