Legacy isn't just what you leave behind. It's what you do every day to achieve it. It's about living a purposeful life and inspiring others to do the same. It's about giving back to family and community, and making the world a better place.
Legacy Lives On is a documentary and conversation that addresses the financial challenges specific to African Americans. Premiered at ABFF American Black Movie Festival in Miami along with a special showing in Newark at NJPAC.
In partnership with Urban One.
50 years from now, what will life be like for Millennials? To find answers, Prudential joined with Kantar Futures to commission “The 80-Year-Old Millennial.” A landmark study that asked 1,000 Millennials how they feel about workplace trends, economic opportunity, technological advances and maintaining health.
Prudential creatives teamed up with external partner Media Monks, to transform the study into an interactive aptitude test. Respondents' answers created a future timeline using a robotic 3-D arm, assigning 1 of 6 personalized persona tiles. This innovative experience made its debut at SXSW alongside Young Entrepreneur Council event, giving attendees a fun way to discover who their future self would be.
In this playful gamified 29Rooms activation, Prudential harnessed the critical thinking and energy of escape rooms, to create an exciting challenge that educated and engaged guests on financial wellness and how Prudential can help.
Guests entered the room to enjoy individual moments of discovery as well as collaborative group challenges.
Throughout every touch point, from pre-room briefing materials, to hidden surprise and delight moments, and the puzzles themselves, we integrated key Financial Wellness messages associated with various stages of life, all while building awareness and interest in the wide range of services that Prudential provides.
Retirement dreams get jazzed up at the Life Luxe Experience. A luxury jazz festival where Prudential—a proud participating sponsor—will be there to help you turn up the volume on your retirement plans.
There will be moments to enjoy the music, visit our lush space and take memorable photos, add your retirement song to our playlist, and most importantly, learn how to build wealth and a sustainable legacy that lasts.
What song inspires you when you think about your next chapter. Add it to our playlist and you’ll be dancing your way through retirement.
The Prudential Center or “The Rock” has been a partner since 2007. Whether it’s sports, entertainment or special events like Military Appreciation night, there’s always a dynamic, engaging in-arena experience driven by Prudential’s spirited, bold graphic style, that delivers on unshakable optimism to shift people’s perspective about their finances.
In today's fiercely competitive job market, where employees actively seek opportunities to enhance their financial stability, WOW, or "Wellness Outcomes at Work," offers engaging workplace financial wellness, no-cost solution for WPO members.
By focusing on promoting financial wellness within the workplace, companies can attract and retain top talent. The program's emphasis on employee engagement and retention underscores its importance in fostering a supportive work environment where individuals feel valued and empowered.
The introduction of the "WOW Factor" as a measurement tool further enhances its effectiveness, allowing companies to assess the impact of the program and make necessary adjustments to optimize results. Ultimately, by implementing WOW, companies can not only stand out as desirable employers but also contribute to the overall well-being and satisfaction of their workforce, solidifying their reputation as "Best Places to Work."
Employees can take an in-depth look and learn about the WOW program’s tools, benefits, offerings, and videos, along with free financial wellness checkups and financial education seminars in our downloadable brochure.
Download it
Employees welcome single-topic financial wellness emails that educate and encourage program participation. The email series features topics like “WOW Know-How: Student Loans” or “WOW Know-How: Women’s Wealth Health.” Each email would feature one of the many benefits, webinars, tools, etc, offered in the WOW Program.
The hub for all WOW information, it explains the range of no-cost financial wellness benefits available to WPO members, HR administrators, and employees.
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Social posts invite members and employees to attend WOW conferences and free webinars on topics such as “WOW Know-How: Paying Off Student Loan Debt” and “WOW Know-How: Women’s Wealth Health.”
Prudential and partner Pacific Content introduced real-life stories from people who dare to dream big, speak up, hang in, let go, and take action. In Everyday Bravery’s Season 1, we launched an eight-series podcast that celebrated the unsung heroes-next-door who practice acts of bravery every day.
Season 2, Journalist Laura Ling uncovers six stories of unsung heroes facing difficulties, and the mentors that help them find the courage to overcome.
The mural series celebrates Newark’s vibrant arts community and its rich musical and artistic history. In partnership with the Grammy Museum, the series celebrates Newark born artists, and also serves to spread economic and social opportunity across the city to create meaningful and lasting change.
Wyclef Jean, Newark native and founding member, co-producer and guitarist of The Fugees
For this mural, we partnered with Newark Arts, The Lincoln Park Coast Cultural District and artist Maude Lemaire to create a piece of art dedicated to Newark’s own, Whitney Houston.
Maude Lemaire specializes in beautifully crafted hand cut glass mosaic which is how the Whitney mural was created.
In addition to the mural, Glassroots, a Newark glass art studio that introduces underserved youth to art, created a bench to compliment the mural. The bench was installed in front of the mural to provide an area to reflect and enjoy the art.